How much does Liberty Mutual spend on advertising?

Liberty Mutual spends hundreds of millions of dollars on advertising. For example, in 2022 this insurance giant spent $500 million on advertising, marketing, and promotions. However, it is important to note that this figure includes all marketing and promotional materials, not just advertising alone.

This spending can vary yearly depending on State Farm's ad and marketing strategy each given fiscal year. State Farm has made a strong marketing push in recent years with many commercials on television, as well as extensive social media and digital campaigns, so it is not surprising that the company spends hundreds of millions every year on advertising.