How much does McDonald's spend on advertising?

Question

Justin Parker · Accepted Answer

McDonald's spends hundreds of millions of dollars every year on advertising, marketing, and promotions. For example, in 2022 the company spent 398.3 million dollars on advertising. That figure is quite low and down from years prior. In 2020, Macdonald's spent an estimated $702 million on advertising and promotional materials.

McDonald's is one of the most famous restaurants in the entire world. And it is arguably the most famous fast-food chain there is. With establishments across the globe, it is not hard to understand why the company spends hundreds of millions of dollars every year on advertising and marketing.

McDonald's advertising costs are divided into two separate fields. The first is funding for advertising cooperatives and the second is production costs for all radio and TV spot advertising. In 2022, $334.5 million went to advertising cooperatives and $63.8 went to the production of radio and TV Mcdonald's commercials.