How much does Red Bull spend on advertising?

Question

Justin Parker · Accepted Answer

Red Bull spends billions of dollars every year on advertising. For example, in 2020 the European energy drink company spent 1.6 billion euros on advertising and promotions. Red Bull is one of the biggest and most well-known energy drink brands in the world, so it is no surprise that they spend billions every year promoting their brand and products.

Being one of the most recognizable brands on the planet comes with its costs. The success of Red Bull year after year can be at least partially attributed to the billions of euros it spends on advertising, marketing, and promotions.

Red Bull also has sponsorship contracts with some world famous athletes. These deals normally run in the millions of euros per contract, so it's easy to see how the company spends billions in this department each year. This strategy is clearly effective, as Red Bull has continued to expand its operations around the globe.