How much does Samsung spend on advertising?

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Accepted Answer

Samsung spends between 4% and 5% of its total revenue on advertising. In 2020, for example, Samsung reported advertising expenses of nearly $9.7 billion and had a total revenue of 200 billion. In fact. Samsung is the fourth-largest advertiser in the world.

Samsung's advertising strategy includes television commercials, print advertisements, digital marketing campaigns, sponsorships, and endorsements by popular celebrities or influencers. Additionally, Samsung has also focused on experiential marketing, creating interactive and engaging experiences for consumers through events, product launches, and in-store displays.

One example of a famous ad campaign by Samsung is the "Next Big Thing" campaign. Launched in 2011, this campaign featured a series of humorous television commercials mocking Apple's iPhone and highlighting the features and advantages of Samsung's Galaxy smartphones.