How much does Target spend on advertising?

Target spends billions of dollars on advertising. For example, in 2020 the retail and ecommerce giant spent $3.5 billion on advertising, marketing, and promotions. It is important to note that this figure includes all marketing and promotional materials, not just advertising alone. Some examples of where these Target ad dollars were used include:

• Television commercials
• Digital ads and campaigns
• Radio ads
• Print media
• Social media
• Other online platforms

  This spending can vary yearly depending on Target's ad and marketing strategy each given fiscal year. Target has made a strong marketing push in recent years with many commercials on television, as well as extensive social media and digital campaigns, so it is not surprising that the company spends billions on advertising.

  Target is one of the most recognizable retail brands in the entire world. The company has retail stores in many different countries, not to mention being a strong competitor in the United States market to Walmart.