How much does Tesla spend on advertising?

Tesla likely spends hundreds of millions or even billions of dollars on advertising. It is important to note that this is an estimation, as Tesla does not differentiate its advertising costs from other expenses.

Tesla includes advertising costs in its selling, general, and administrative expenses (SG&A), so it is hard to know the exact figure the company spends. For example, in 2020, Tesla spent a staggering $6.5 billion on their SG&A expenses, but it is unclear exactly how much of this money went into the company's advertising budget.