How much does TikTok spend on advertising?

TikTok spends billions of dollars on advertising. For example, in 2021, the social media giant spent $19.2 billion on advertising, marketing, and promotions. This figure represents around 31% of the company's total revenue for that year, which was $61.7 billion.

TikTok is arguably the most used social media platform in the entire world, so it is not surprising that the company spends billions of dollars every year on advertising. TikTok even invests in advertising on its competitors' platforms, such as Instagram. In 2021, the company spent a total of $34.4 million dollars on ads and promotions on Instagram.