This question is about what percentage of gross revenue should be used for marketing advertising.

How much money do social media companies make from advertising?

By Zippia Team - Jun. 29, 2022

Globally, social media companies made $153 billion in 2021. Further, that number is expected to grow to $252 billion by 2026.

Social media companies make a ton of money from ads because it's the way they make their free-to-use services profitable. For instance, even though you can watch YouTube videos for free, the company still makes money from the ads you watch before, during, and after the video.

After all, other companies want you to see their products, so they're more than willing to pay YouTube to display those ads.

How much money do social media companies make from advertising?

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