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This question is about what a sales associate does.
How to be a good sales associate
Being a good sales associate requires several soft skills and work practices, including communication and product knowledge. Sales associates are the intersection between a company's product and the consumer.
Communication skills are very important for sales associates. Attentively listening to customers to determine their needs separates good sales associates from those who are not. Consumers will appreciate employee suggestions that may not be the most expensive option but address the needs of a customer. Communicating your understanding of a customer's needs is truly helpful.
Organization and efficiency are important. The responsibilities of a sales associate may involve stocking shelves or counting inventory. It is important that these tasks are conducted in an organized manner. This allows you to accurately inform customers of the availability of items not currently shelved or out of stock. Efficient associates are able to handle multiple customers as well as these other duties.
Product knowledge is essential. While communication and organization may enhance your customer interactions, knowing what products will best serve their needs is vital. A good sales associate will know not only their products but also those of their competitors. Today's customers are savvy and have access to product information, and sales associates must be able to answer their questions.
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