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How to become a general manager in sports?

By Kate Swindlehurst - Oct. 12, 2023

To become a general manager in sports, you typically need to start by earning a bachelor's degree in sports management or a related field, gain experience in the industry, and then work to progressively move up in positions.

Getting into sports management can be highly competitive, so it is essential to have a strong foundation and understanding of the industry, which starts with an education. Many aspiring sports general managers start their journey with a bachelor's degree in sports management, business, or a related field. Many may choose to go on to earn a master's degree.

  • Educational Background. A bachelor's degree in sports management, business administration or related field is a common starting point. Some positions may require a master's degree or MBA.

  • Experience. General managers usually have significant experience working in the industry, as they often start at entry-level positions and gradually move up to more senior roles. This could include jobs in sales, marketing, player development, or scouting.

  • Networking. Building relationships within the industry is crucial. Attend conferences and networking events, join professional organizations, and seek internships or volunteer opportunities to meet industry professionals.

  • Leadership Skills. As a general manager, you'll need excellent leadership skills. Experience coaching a team or leading projects can help develop these skills.

Remember that becoming a general manager in sports is not an overnight process. It requires perseverance, patience, and continuous learning and development.

How to become a general manager in sports?

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