How to become an event planner without a degree

Question

Zippia Team · Accepted Answer

You become an event planner without a degree by networking and gaining relevant experience. You do not need a degree or certification to become an event planner. In this industry, experience trumps qualifications every single time. But what experience do you need, and how do you go about getting it without a degree?

Getting experience in this industry is not easy, and most people make the same mistakes when trying to start out as an event planner:

Using a "cold" approach to sending out resumes: Most aspiring event planners passively send out resumes in the hopes that someone will give them a chance. These employers get inundated with resumes on a daily basis, and in most cases, these resumes get put at the bottom of a pile and never seen again.
This industry is all about networking, contacts, and personal relationships. Most jobs, at least the good ones, are never even advertised. This means that you have to be strategic in the way that you approach employers.
Not showcasing your drive in your resume: As mentioned above, employers are inundated with resumes daily; therefore, your resume needs to stand out. This means showing evidence of your drive and commitment to getting into the event planning industry.
You need to include a cover letter with your resume (you would be amazed at how many people skip this step) and show the efforts that you have made to get into this industry.

Now that you know what not to do, let's get into what steps you should take. The first step is to make contacts and network. Attend networking events hosted by hospitality organizations. Networking online and in person as often as possible, and always carry your business cards with you. Make meaningful and professional relationships.

For most planners, their first client is a friend or family member who needs a creative planner on a budget. Use these opportunities to cultivate a portfolio. Put your creativity on display with staged event photos. Showcase your eye for centerpieces, your use of natural elements, and your ability to stage venues for events.

Your photos should include before and after shots that showcase your ability to transform the space. Use these photos to create an online presence through photo galleries, blog posts, and videos. Don't overwhelm yourself by using too many platforms. Choose one or two and focus on those channels.

In addition to family and friends, look at working with charitable organizations that are also looking for event planners on a budget. There are usually opportunities for lead event planner positions as well as supporting roles. You can also join committees to gain experience that you can add to your portfolio.

Another option is to help with events that are taking place at local schools in your area. Again, these are usually events that are looking to be done on a budget. Wherever possible, get testimonials from your clients that you can use to boost your credibility.

The more you are able to add to your portfolio, the better. Continue to share your portfolio with networking contacts and let them know that you are open to referrals. Continue to build your skills, gain experience, and establish connections through your social media and online channels.

When you have an adequate portfolio, look for permanent employment options. Use your resume, portfolio, and cover letter to showcase your drive, effort, and passion for the industry. These steps are likely to give you a good jump on the competition and help you on your journey to becoming an event planner.