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How to get a marketing job with no experience

By Justin Parker - Mar. 13, 2023

To get a marketing job with no experience, you must earn a bachelor's degree or master's degree, put together a marketing portfolio, and network. For more details on these steps and others you can take to get a marketing job with no experience, reference this guide:

  • Earn a bachelor's or a master's degree. Most marketing employers require at least a bachelor's degree to be considered for entry-level positions in the field. Degrees in marketing, advertising, and communications are the most common for this industry.

    You might also consider obtaining a master's degree in one of these areas. Master's degrees also open you to more roles and higher-paying job opportunities.

  • Put a marketing portfolio together. You must build up a marketing portfolio if you are trying to get a marketing job without obtaining a degree. You can attempt this by doing grassroots marketing for small businesses and using social media platforms.

    You will need a marketing portfolio to go far in the industry, with or without a degree. Here are some options:

    • Create a website showcasing your work

    • Start a blog writing about your expertise

    • Showcase your marketing abilities on social media platforms

    • Get in touch with small businesses to see if you can volunteer for a marketing role

  • Obtain professional certifications. Professional certifications can help you stand out as a job candidate in the marketing industry. These are not strict requirements, but they do increase your chances of being hired and can help you stay at the top of the pack in terms of competition.

  • Apply for marketing internships. Marketing internship programs allow you to gain hands-on experience and work alongside veteran marketing professionals. They are invaluable learning and networking opportunities in the industry. Internships also help enhance your resume when looking for entry-level marketing roles.

  • Network. Networking is important in almost every industry, but its value is extreme in marketing and can not be overstated. You should contact marketing professionals and companies via social media platforms and career websites.

    Also, you should seek to attend any relevant marketing events, such as job fairs, conferences, or ones put on by ad agencies.

  • Utilize social media and promote yourself. Nowadays, a common path into the marketing industry involves social media, with websites and apps like TikTok, Instagram, and YouTube. These represent valuable opportunities for you to promote yourself and your marketing abilities.

    Any exposure is good exposure. If you can generate a fan base, this speaks to your talents and will likely get you noticed.

  • Apply for entry-level marketing roles. Once you have gone to school, built a portfolio, or obtained an internship in marketing, you can seek entry-level positions in the field.

    Two common jobs in this tier include marketing assistant and marketing coordinator. Another similar role that is a good start is social media manager. This is the way to gain hands-on professional experience.

  • How to get a marketing job with no experience

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