How to recruit truck drivers

To recruit truck drivers, you need to develop an online presence, make use of targeted job listings, and offer good pay and employee benefits. Recruiting truck drivers can be a challenging process; however, there are many things you can do to achieve this goal.

Here are some details on the steps above and others that can help you successfully recruit truck drivers:

• Develop an online presence

Many truck drivers search for new work opportunities online. This is why you need to create a strong online presence in order to attract and recruit truck drivers. Here are some areas you should focus on to create an online presence:

• Your company's website

• Your company's social media accounts (and possibly your own)

• Your company's footprint on professional career sites

• Online job boards

Using all of these resources will help you to build awareness of your company and ultimately recruit truck drivers.

• Make use of targeted job listings

While you can post your truck driver job openings on general job boards, it is a good idea to also take a more targeted approach. Seek out job boards that specialize in truck driver job postings. Other good options in this area include trucking publications and trucking industry associations. The more targeted your approach, the better.

• Offer good pay and employee benefits

There are a lot of competing companies that are vying for the attention of truck drivers. This is why you should offer competitive compensation and comprehensive employee benefits to your potential truck drivers. This is a tried-and-true way to attract more candidates to your job postings. And it also helps to set you apart from any competing companies.

• Use internal referrals

Another great recruitment tactic for truck drivers is to use internal referrals. Engage with the truck drivers and other related personnel that you currently employ, and ask them for recommendations or referrals to other solid truck driver candidates. To really maximize this strategy you can offer your employees referral bonus compensation as an added incentive.

• Attend industry-related events

Seek out job fairs and other industry-related events that could have potential truck driver candidates. At a job fair, your company should set up a booth with a representative that can then act as a recruiter. Connecting with job candidates in person can be a powerful recruitment strategy.

• Seek to partner with driving schools

• Advertise professional development opportunities

When you offer internal training within your company it opens you up to a whole new market of potential truck drivers. Many who are new to the field will consider applying for a position with you if you provide training and other professional development opportunities. This can not only help you attract truck drivers but can also lead to high employee retention rates.