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How to start a graphic design business

By Zippia Team - Dec. 9, 2022

To start a graphic design business, you need to select a niche of graphic design, put together your marketing strategy, and build your client base. For more details on each of these steps in starting a graphic design business, use this guide:

  • Select a niche of graphic design. There are many different types of graphic design services and many different markets to choose from.

    While you can provide broad-based graphic design services, it is smart to start out in a niche.

    Some markets for graphic design include:

    • Web design

    • Logo design

    • Animation

    • Brochure design

    • Typography

    • Poster design

    • Brand strategy

    • Infographics

You probably already specialize in a certain area and have a specific skill set related to graphic design, so it's up to you how best to exploit your abilities.

Reference your professional portfolio to help determine what niche markets you could enter with your business.

  • Put together a marketing strategy. Make use of all of the internet tools at your disposal to market your graphic design business. Social media is an extremely effective marketing tool in this area.

    You should create social media accounts for your graphic design business and try to gain friends and followers, especially those who are interested in art and design. You can post pictures from your portfolio to entice potential clients.

    Having a large social media footprint will help you grow your consumer base and generate more revenue for your business. Unless you also pay for additional online advertisements, this is a free and great way to market your graphic design services.

    Another online resource you need to take advantage of is a website. This is relatively inexpensive. Your website should include your pricing and contact information. You should also link from your website to your business social media accounts and vice versa.

  • Develop a business plan. Your business plan should cover customer research, competitors, a startup budget, and financial projections for your business.

    Other things you should add include the problems you will be solving for clients and customers, what sets your business apart from the competition, the resources your business will depend upon, and your businesses' mission statement and vision for the future of the company.

    To properly draw up a business plan, you should first do extensive market research into graphic design businesses.

    At this stage, you should also choose a name for your business. Pick something catchy, and memorable.

  • Build your client base. This can be tricky if you don't already have roots in the graphic design industry.

    You should try to leverage any professional graphic design relationships you have to gain clients. This can be the fastest way to grow a client roster.

    Here are some other ways to generate clientele:

  • How to start a graphic design business

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