This question is about cold calling statistics.

Is cold calling effective?

By Zippia Team - Feb. 14, 2022

Yes, cold calling is effective. 82% of buyers that have booked meetings with salespeople after a series of contacts started with cold sales calls. However, the process takes a meaningful amount of work.

Specifically, the average salesperson generates roughly one appointment or referral from every 209 cold calls, which takes about 7.5 hours of their time.

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