This question is about cold calling statistics.

Is cold calling necessary?

By Zippia Team - Feb. 14, 2022

Yes, cold calling is necessary for any business that relies on sales and wants to grow. Organizations who believe that cold calling is no longer effective experience 42% less growth than those who believe otherwise.

While other strategies, like inbound marketing, are also effective for growing a company and brand, there's no replacement for directly contacting buyers.

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