This question is about digital marketing industry statistics.

Is digital marketing in demand?

By Zippia Team - Jun. 29, 2022

Yes, digital marketing is in demand. 34% of small businesses outsource their digital marketing, and the percentage is even greater for large companies. What's more, professionally written content increases engagement by 28%.

With that in mind, it's not hard to see why becoming a digital marketer is a solid career choice. For example, there are over 80,000 job openings for Digital Marketing Specialists, with an impressive 20% job growth rate.

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