This question is about instagram statistics.

Is Instagram decreasing in popularity?

By Zippia Team - Jun. 29, 2022

Yes and no. While Instagram's growth has declined from 6.7% in 2019 to only 1.8% projected in 2023, both of those numbers still show positive trends. For the most part, there are a few reasons why Instagram is growing more slowly and losing popularity. These reasons include:

Instagram has already grown rapidly, resulting in less novelty and fewer newcomers.
Instagram is most popular with Millennials, and Gen Z is more interested in apps like TikTok.
Instagram has pivoted toward e-commerce, making it less popular with certain users.

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