This question is about marketing analyst jobs, what a marketing analyst does, and marketing analyst salaries.
Yes, marketing analytics is a good career. Working in marketing analytics can be a lucrative and rewarding career for those who like to blend statistics and math and creative thinking.
Marketing analytics play an important role in companies. They're the ones in the company who have the skill set to analyze large data sets to look for trends and find insights and new opportunities. Most industries nowadays require market research, making this one of the most in-demand jobs in various fields.
Those working in marketing analytics have ample job security because most companies need their services. They also make good money. The median salary for a market research analyst is $63,790, according to the U.S. Bureau of Labor Statistics (BLS).
For a high-paying, in-demand job, it is not too difficult to get into marketing analytics. In fact, there are many points of entry into a marketing analyst position.
Popular Career Areas for Marketing Analysts:
Online Marketing Analysts
Project Managers for Marketing Companies
Marketing Specialists for Focus Groups
Math and Statistical Analysts
Technology-Focused Marketing Research Analysts
Data Mining Analysts
Social Media Analysts
Sales Planning Optimization Professionals