Is marketing analytics a good career?

Yes, marketing analytics is a good career. Working in marketing analytics can be a lucrative and rewarding career for those who like to blend statistics and math and creative thinking.

Marketing analytics play an important role in companies. They're the ones in the company who have the skill set to analyze large data sets to look for trends and find insights and new opportunities. Most industries nowadays require market research, making this one of the most in-demand jobs in various fields.

Those working in marketing analytics have ample job security because most companies need their services. They also make good money. The median salary for a market research analyst is $63,790, according to the U.S. Bureau of Labor Statistics (BLS).

For a high-paying, in-demand job, it is not too difficult to get into marketing analytics. In fact, there are many points of entry into a marketing analyst position.

Popular Career Areas for Marketing Analysts:

• Data Analysts

• Online Marketing Analysts

• Account Analysts

• Project Managers for Marketing Companies

• Marketing Specialists for Focus Groups

• Math and Statistical Analysts

• Technology-Focused Marketing Research Analysts

• Data Mining Analysts

• Social Media Analysts

• Sales Planning Optimization Professionals