This question is about car rental industry statistics.

Is the car rental industry profitable?

By Zippia Team - Jun. 29, 2022

Yes, the car rental industry is profitable. While there is a high overhead and startup cost in running a car rental company, the high demand for rental cars usually results in a profitable business venture.

However, the trick is to keep demand up, as they witnessed during the COVID-19 pandemic when their customer base dried up overnight; things went downhill fast when customers stopped coming.

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