This question is about jewelry industry statistics.

Is the jewelry industry dying?

By Zippia Team - Feb. 14, 2022

No, the jewelry industry isn't dying. It is, however, shifting.

Brick-and-mortar retail stores aren't doing as well as they used to, and the U.S. saw a 4-5% drop in jewelry stores from 2017 to 2018.

However, this is a much slower decrease than other brick-and-mortar stores. The number of physical florist shops, for example, dropped by 26% between 2017 and 2018,and the number of bookstores declined by about 28% during that same time.

Jewelry sales are moving more and more online, whether that's via a jewelry store chain's website, a new online-only retailer, or independent sellers on digital marketplaces like Etsy.

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