Objective vs. strategy

Question

Justin Parker · Accepted Answer

The difference between objective and strategy is that objective refers to a measurable action that can be taken to perform a strategy with the prospect of goal achievement, while a strategy is a specific type of approach that is taken to meet or exceed some specific goal.

An objective is a specific and measurable action an organization or individual aims to achieve. It defines what the organization wants to achieve and provides direction for decision-making, strategy forming, and specific actions. Objectives are mile markers on the way to achieving more broad-based goals.

A strategy is a plan of action designed to achieve a particular goal. It outlines how an organization intends to achieve its objectives and is a high-level plan that guides allocating resources and using different tactics and methods.

A strategy is a long-term plan that provides a roadmap for achieving multiple objectives over specific time frames.