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This question is about what a product manager does, what a product marketing manager does, and product manager.
Product Manager vs. Product Marketing Manager
A product manager is responsible for leading the creation of a product, while the product marketing manager is responsible for leading the go-to-market for that product.
A product manager is usually responsible for setting the product vision including creating the product roadmap. They identify which customer pain points to target and articulate the business value of the product. They manage the stakeholders and ensure the product aligns with their product strategy.
A product marketing manager identifies a coherent marketing strategy for the product and conducts competitor analysis and market research. They are responsible for shaping the communication and product positioning. They lead product demos and presentations and set up marketing campaigns to generate demand.
There are many differences between a product manager and a product marketing manager including the scope of their duties and salaries.
Here are the key differences between a product manager and a product marketing manager:
A product manager is involved in overall strategy, identifying opportunities, and prioritization
A product marketing manager is involved in the go-to-market strategies
A product manager averages $109,000 per year
A product marketing manager averages $117,000 per year
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