This question is about networking statistics.

Should I network online or in-person?

By Zippia Team - Feb. 14, 2022

There are benefits to both networking online and in person. Of course, statistics show that businesses are 24% more likely to gain new customers through in-person networking. However, this should not discourage you from online networking.

Post pandemic, more Americans are working remotely than ever before, and trends show that younger generations prefer online networking. When in doubt, consider what you need to network for. What kind of demographics do you need to attract? That will determine whether or not you need more of an online or in-person focus.

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