Visual Designer vs. Graphic Designer

A visual designer is responsible for creating a unified image for a brand across digital platforms, while a graphic designer is a professional who creates visual concepts to communicate information.

Visual designing is a mixture of graphic design and user interface (UI) design. Visual designers focus on the look of a website or any other type of digital design. Some of their duties may include creating entire visual languages for a brand or product. They go beyond the scope of a single end product (website, app, other digital products), and cover the way the entire company approaches design projects.

Graphic designers are visual communicators who create concepts by hand or by using specialized graphic design software. They communicate ideas to inspire, inform, or captivate consumers through both physical and virtual art forms. This includes pictures,words, or graphics. They communicate with department heads, clients, customers, and other designers, to ensure that their designs accurately reflect the desired message and effectively express the desired information.

Here are the key differences between a visual designer and a graphic designer:

• Visual designers are responsible for the unified vision of a brand across multiple digital platforms, this means overseeing many projects simultaneously

• Graphic designers focus on one project at a time

• Visual designers only work in the digital space

• Graphic designers can work outside of the digital space, such as with hand drawn projects

• Visual designers have higher salaries than graphic designers