What are careers in advertising?

Advertising managers, social media coordinators, and market research analysts are all careers in advertising. There are many parts of advertising, and many positions that can fit a variety of skill sets and interests.

• Advertising Manager

  Advertising managers plan and direct advertising campaigns for a company. Most do not begin their work as advertising managers but start in advertising, marketing, or sales. Here, they gain insight and experience necessary for career growth.

  Along with practical experience, many advertising managers hold higher degrees such as a master's degree. This advanced education helps you to be more competitive while searching for positions, and it also provides you with a solid, proven background in marketing and advertising.

• Social Media Coordinator

  Social media coordinators manage a brand's communication across social media platforms. They create posts, interact with other users, and address any issues that may arise. Social media coordinators must have strong written and verbal communication skills and an understanding of current social media trends.

• Market Research Analyst

  A Market Research Analyst researches and analyzes current trends to discover what a company's client base is looking for in products and services. They often design surveys and focus groups. Then, they analyze the data collected and make decisions based on the information gathered. This position requires creativity and the ability to adapt.