What are the 4 P's of category management?

Question

Zippia Team · Accepted Answer

The four P's of category management are: product, price, placement, and promotion. When all brought together, these four P's will ensure that a category manager successfully fulfills the unique duties of their job.

First, the category manager ensures that the right products are bought based on his analysis of the company's previous sales reports and current consumer trends.

Then they will ensure that the chosen products are priced at the right level for the products to perform as planned and maximize their returns. Through planograms and other visual display elements, they will also make sure that those products are placed correctly at the store and highlighted to improve their performance.

Finally, the category manager will use different promotional tactics to push the sales of those products, maximize their sell-through rates and manage excess inventory if necessary.