This question is about how many emails are sent per day.

What are the average email open, click, and bounce rates?

By Zippia Team - Dec. 7, 2022

The average email open rate is 17.61%, the click rate is 8.74%, and the bounce rate is 10.64%. However, factors like the time of day or week, as well as the industry sending the email, can all have a massive effect on these rates.

For example, email campaigns sent at 4 am have an open rate of 24.31% (38% more likely to be opened), and the non-profit industry has the highest email open rate of 30.85% (75% more likely to be opened).

What are the average email open, click, and bounce rates?

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