This question is about logo statistics.

What are the characteristics of a good logo?

By Zippia Team - Jun. 29, 2022

The main characteristics of a good logo are that it's simple, relevant to the brand it represents, and easily recognizable.

Some other common characteristics of a good logo are being:

Highly memorable
Relevant over time
Versatile
Marketable
Generally attractive

When you look at the most popular logos in history, they demonstrate most of these traits, if not all of them.

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