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What are the duties and responsibilities of a sales manager?

By Zippia Team - Apr. 20, 2022

The duties and responsibilities of a sales manager are to lead a sales team. This includes providing guidance, training, and mentorship, setting sales quotas and goals, creating sales plans, analyzing data, assigning sales territories, and building their team.

A sales manager designs and implements a strategic sales plan that expands the company's customer base and loyalty. This includes overseeing the activities and performance of a sales team by tracking sales goals, setting individual sales targets, motivating the sales teams, and facilitating the ongoing training of your salespeople.

The duties and responsibilities of a sales manager include:

  • Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls

  • Meeting planned sales goals

  • Setting individual sales targets with the sales team

  • Tracking sales goals and reporting results as necessary

  • Overseeing the activities and performance of the sales team

  • Coordinating with marketing on lead generation

  • The ongoing training of your salespeople

  • Developing your sales team through motivation, counseling, and product knowledge education

  • Promoting the organization and products

  • Understand our ideal customers and how they relate to our products

What are the duties and responsibilities of a sales manager?

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