What are the main areas of digital transformation?

Process transformation requires changing the way businesses function to achieve their goals. This entails modernizing an organization's processes, implementing new technology, and incorporating core systems.

Business model transformation refers to the alterations in a company's overall structure when they start taking advantage of digital technologies. A great example of this is how Apple's music delivery has changed over the years with the birth of new technologies.

Domain transformation is when a business successfully enters a new marketplace, like when Amazon started its streaming platform similar to Netflix or Hulu.

Finally, cultural transformation is the change beyond using new technologies and making new products to feed growing demand. It's where the organization aligns its values with the digital process and helps foster a culture of understanding to advance digital transformation.

It's perhaps the most critical transformation because it's more likely for a company's digital transformation to fail altogether without it.