This question is about customer loyalty statistics.

What are the metrics of customer loyalty and retention?

By Zippia Team - Jun. 29, 2022

There are many metrics of customer loyalty and retention. Overall, some of the most common include:

Churn rates
Customer experience
Emotional engagement
Customer retention rate
Existing customer revenue growth rate
Net incremental revenue
Repeat purchase ratio
Daily, weekly, and monthly active users
Customer lifetime value
Product return rate
Net promoter score
Loyal customer rate

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