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What are the responsibilities of a business development representative?

By Zippia Team - Mar. 3, 2022

The responsibilities of a business development representative are to expand a company's customer base. Specifically, their role is to help drive new business opportunities by identifying and securing new clients, as well as maintaining and developing relationships with current clients.

Unlike a typical sales development role that is focused on the selling of a product or service, a business development representative is focused primarily on securing outbound leads.

Outbound lead generation is a way to engage with potential customers who might not know about your product. Securing outbound leads means that business development representatives are responsible for initiating the first outreach with potential customers.

Outreach can be in the form of qualifying leads from marketing campaigns, via cold calls and emails, or by traveling to different companies and giving a presentation to potential clients.

Common business development representative responsibilities:

  • Generate qualified leads and turn leads into qualified prospects in order to spawn sales opportunities

  • Stay up-to-date with new services/products and plans

  • Assign the appropriate services/products to clients

  • Present information to clients

  • Participating in sales meetings

  • Maintain customer info and records

  • Set up meetings for clients and executives

  • Report to the business development management when required

  • Drive sales growth and pipeline through setting up qualified meetings for Account Executives

What are the responsibilities of a business development representative?

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