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What are the skills of a sales manager?

By Zippia Team - Apr. 20, 2022

The skills of a sales manager include the right combination of hard and soft skills needed to effectively manage a sales team and meet and exceed sales goals.

The skills most valued in a sales manager are those related to their success as a leader, mentor, and motivator of the sales team, helping them achieve or exceed an organization's sales goals.

To be successful as a sales manager requires strong communication skills, leadership skills, the ability to plan strategically and analytically, effective people skills, and relationship-building skills to regularly interact with potential clients, customers, and team members.

Key skills every sales manager should have include:

  • Ability to coach, mentor, and motivate the sales team

  • Ability to hold salespeople accountable

  • Ability to forecast sales goals based on analytics

  • Strategic thinking and planning skills to implement sales plans

  • Ability to recruit new salespeople

  • Pipeline management skills

  • Ability to build relationships

  • Closing skills

  • Sales process skills

  • CRM skills

  • Social selling skills

  • Ability to not need approval

  • Ability to control emotions

  • Having supportive beliefs

  • Having a supportive buy cycle

  • Ability to talk about money

  • Having the desire to be a successful sales manager

  • Ability to commit to success in sales management

  • Having a positive outlook

  • Ability to take responsibility

  • Having a strong motivation

What are the skills of a sales manager?

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