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This question is about customer service statistics.
The three P's of customer service are Product, Process, and People. All three are vital to creating a positive experience for customers.
Having a product that truly meets your customers' needs is the first step to providing great service. Otherwise, there isn't a point for them to interact with your company at all.
After you have a great product, having a smooth and enjoyable process of finding, buying, and receiving the product is vital to enticing customers to purchase from your company over your competitor's.
If purchasers have to jump through unnecessary hoops, they're more likely to not complete their purchase or to not come back in the future.
The final piece to the customer experience puzzle is people. Providing excellent customer service requires having professional, competent, knowledgeable salespeople and customer service representatives in place to help customers solve their problems. [15]

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