What are value statements?

Question

Zippia Team · Accepted Answer

Value statements are documents used by organizations that detail what their core values are, and the specific principles and standards it focuses on in terms of their staff and the operations of the entity as a whole. Value statements are used to communicate what a company's brand stands for, while also outlining its company culture.

Value statements normally embrace and personalize universal principles to show what a company values in terms of how it operates and what it wishes to achieve. Value statements can encompass a lot of different information, including;

Hiring processes
Onboarding and training
Business practices
Daily operations
Everything else in between

While a company's value statement can be quite lengthy, they often release shortened versions for public consumption. These shortened value statements seek to synopsize the company's values by referencing different core principles that are easily understood. Effective value statements can help drive interest in a brand and help with public engagement.

Here are some tips for creating a value statement for your company:

Collaborate with your founders, executive team, or other appropriate officials to determine everyone's values that are most important to them and list them out
With this same group of professionals talk about and record what you think is important to potential stakeholders and customers
Then with a smaller group, or with only the founder, condense of this information into 20 or fewer statements that will appear on your values statement, you should also create a synopsized version for the public

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