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This question is about what a marketing manager does.
What degree do you need to be a marketing manager?
You need at least a bachelor's degree to be a marketing manager. Some employers do not require specific training, but many prefer a degree in marketing or business management. Technology training and an understanding of design and media production can also be helpful.
About half of marketing manager jobs are in advertising, public relations, or related services. Employers usually want managers to have a degree in addition to relevant work experience. Leadership background in other business areas, such as sales, can also be helpful.
While not required, some candidates may choose to pursue a master's degree to get a competitive edge in the job market. A graduate degree can help job-seekers build specialized skills and knowledge. Some master's programs also offer professional experience through internships and practicums.
Specialized education can also lead to other professional benefits. Candidates may qualify for higher-paying positions or promotions. Earning an MBA is a common way for marketing managers to upgrade their skills and advance their careers.
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