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What degree do you need to be a social media manager?

By Zippia Team - Dec. 17, 2021

You do not need a degree to be a social media manager. Even though you may not need a degree to become a social media manager, some knowledge of marketing and social media interaction is required to create an effective social media marketing campaign.

Most employers do prefer candidates to have some form of a bachelor's degree, though any degree ranging from business to general communications can find themselves in a social media management position.

At the minimum, you should seek education in general marketing techniques and courses on how social media marketing works. Compared to traditional marketing, being a social media manager is a much more intensive job with higher expectations.

A social media manager is responsible for multiple posts per day on all social media channels and ensuring the posts are proofread, engaging, and manicured for the target audience.

What degree do you need to be a social media manager?

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