What increases customer loyalty?

There are five major strategies that increase customer loyalty. For example:

• Prioritizing Customer Service. 73% of customers will stop doing business with a brand after three or fewer bad customer service experiences, which highlights just how important it is to have good customer service.

  Overall, good customer service not only helps businesses retain customers but also makes those customers more likely to leave positive reviews.

• Reward Loyal Customers. Implement loyalty programs and other rewards for customers who return again and again. That way, these customers will have more of an incentive to come back.

• Take Constructive Criticism. Negative reviews and criticism can be a real bummer, but they can also be a great learning experience. When companies listen to customer opinions, they can more efficiently improve their products and services. In turn, that process will give customers higher emotional engagement and make them more loyal.

• Make it Convenient. If you can find ways to make your customers' lives easier (i.e., streamlined websites, free shipping, delivery, etc.) Customers will be happier with their experience and more likely to return.

• Grow Your Engagement. Engagement is a huge part of loyalty, and businesses that make an effort to connect with their customers will receive far more of it. Make social media posts, respond to customer reviews, and overall do your best to encourage lines of communication.