This question is about brand manager resumes.

What is a brand manager's role?

By Zippia Team - Mar. 3, 2022

A brand manager's role is to control a brand's overall image. This includes a broad range of responsibilities, from development to launch and further maintenance of their brand's image.

Brand managers are responsible for the long-term marketing strategy for their brand.

This almost definitely includes developing and executing marketing campaigns and creating marketing content - blog articles, press releases, and the like. It also likely includes supervising marketing staff and interfacing with clients.

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