This question is about cart abandonment rate statistics.

What is a cart conversion rate?

By Zippia Team - Jun. 29, 2022

A cart conversion rate is the percentage of carts that end up as a sale. This may be a customer that checks out the first time they create a cart, or it may be someone who initially abandons their cart but eventually comes back to complete their purchase.

Depending on what kind of tracking technology they use, companies keep tabs on this data in a variety of ways, but at the end of the day, it's just a marker of how many of the people who went so far as to add something to their online carts actually completed the checkout process.

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