What is a communication audit?

• Company employees

• Customers, consumers, and clients

• Members

• Other stakeholders

Communication audits look at all departments in a company that produce communications for one, several, or all of these audiences.

Communication audits also seek to gain feedback from these specific audiences. This helps an organization to understand what communication methods and strategies are effective and which ones need work.

Most of the time, this includes the marketing and communications department of an organization, but it might also include these departments:

• Human resources (HR)

• Sales

• Technology

• Accounting

Evaluation strategies and criteria for communication audits may include:

• Calls to action

• Branding

• Brand alignment

• Format

• Presentation

• Delivery methods and techniques

• Frequency

The conclusion of a communication audit at an organization typically sees the documentation of a set of recommendations for the organization's communication methods and strategies.