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What is a CPG industry?

By Zippia Team - Nov. 16, 2022

A CPG industry is an industry that deals in consumer packaged goods. This typically refers to goods that require regular replacement or replenishment, like food, beverages, clothes, cosmetics, alcohol and tobacco, household products, and other frequently used items.

Consumer packaged goods are items that people use up and need replacements for on a frequent basis. Demand is normally high in CPG industries; however, there is also typically a lot of competition in CPG industries.

CPG industries are competitive due to market saturation and also low consumer switching costs. This is when consumers can change their brand loyalty because of lower prices from competitors.

Here are some examples of CPG items:

Canned food
Frozen dinners
Soda
Orange juice
Shoes
T-shirts
Lip stick
Wine

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