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What is a customer satisfaction index?

By Kate Swindlehurst - Apr. 2, 2023

A customer satisfaction index (CSI) is a universal analytic tool that measures customer satisfaction with a product, service, or company. It can help to find how satisfied or dissatisfied a customer is with their experience, as well as give reasons why they feel that way.

CSI can be extremely important for a company as it breaks down customer satisfaction. It gives overall satisfaction but has more specific metrics such as price, customer care, product quality, and website usability. This allows marketers to gain greater insights into various business aspects.

What is a customer satisfaction index?
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