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What is a demographic in marketing?

By - Apr. 2, 2023

A demographic in marketing includes characteristics such as age, geographic location, education level, occupation, income, etc. that are used to create groups and segment a market. Companies use statistical data such as gender, age, ethnicity, income, education level, and other measurable statistics to identify potential customers and target them in marketing campaigns.

Demographics in marketing are important in today's competitive marketplace. Imagine that a single marketing campaign isn't likely to appeal to everyone. What interests a single, 18-year-old college freshman will be utterly different from what attracts a 45-year-old working professional who's married with children.

The most common types of demographics used in marketing are gender, age, income, ethnicity, occupation, location, education level, and marital status. Demographics are important in marketing because they provide insight into target customer characteristics, such as age, gender, income level, geographical location, and lifestyle.

Through a deeper understanding of your target demographics, companies can craft campaigns that more accurately and effectively reach their target customers. Demographic segmentation allows you to collate your customers in a way that then lets you identify the best way to promote your goods or services to them. This is different from market segmentation, which isn't about targeting specific customers, but about creating groups based on the different traits that they share.

What is a demographic in marketing?

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