What is a field representative?

A field representative is a sales team member who is usually active in driving brand awareness through face-to-face customer interaction. They are the liaisons between sellers and buyers.

They typically have duties like providing support and guidance to the field service and sales team, reviewing field sales records, and providing appropriate recommendations. They generally also design, implement and execute field marketing campaigns.

Other responsibilities of a field marketing representative include negotiating with retailers, promoting business expansion opportunities to merchants and retailers, and attending relevant trade events.