This question is about email subject line statistics.

What is a good email open rate?

By Zippia Team - Dec. 7, 2022

A good email open rate is between 17% and 28%. However, the average open rate will also vary by industry.

For example, the average Vitamin Supplements email only has an open rate of 15.03%, while the average Hobbies email open rate is 27.74%. With that in mind, it may be more beneficial to gauge the health of your open rates based on your industry.

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