Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
This question is about jobs.
What is a loss leader?
A loss leader is a strategy that involves selling products or services at a price point that is ultimately not profitable but is sold in an attempt to sell additional products or to attract new customers.
When using a loss leader marketing strategy, organizations price products lower than the cost, it takes them to produce the actual product, resulting in an automatic loss of profit. This is done to attract new customers or to sell existing customers additional products.
Some examples of common loss leader products in the food industry are:
Milk
Rice
Eggs
Other inexpensive items
Supermarkets and grocers would not want to sell these items if these were the total of their products for sale because they would automatically be operating at a loss. These places do sell these products because they count on customers making additional purchases of more expensive products that will offset any losses from loss strategy products.
This is just one example, but the loss leader marketing strategy can be employed in many different industries and with many different products and/or services.
Choose from 10+ customizable resume templates
Zippia allows you to choose from different easy-to-use templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.
