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What is a pixel in marketing?

By - Apr. 2, 2023

A pixel in marketing is a tiny graphic image that is used to help track user activity on websites and email campaigns. It is also called a web beacon or tracking bug. It collects data about users such as when and where they clicked something and sends this information to the advertiser for analysis.

Pixel is important because it helps track user interactions on a website or app. It is used to measure the effectiveness of online campaigns and helps marketers target specific audiences with relevant adverts. It's a type of software that can be leveraged for the purpose of marketing.

By using Pixel, marketers can acquire data about their customers and target audience, track website visits, create retargeting and remarketing campaigns, measure the effectiveness of their campaigns, and create personalized experiences for their customers. It can also be used to deliver targeted ads, track conversions, and measure customer engagement with various campaigns. All this information can be then used to refine and optimize their marketing efforts.

What is a pixel in marketing?

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