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This question is about careers.
What is a pure-play business?
A pure-play business refers to a business entity, such as a company or corporation, that only focuses on one specific line of business. This makes pure-play businesses different from diversified businesses, which have varied product and service lines that they offer to consumers to create multiple revenue streams.
Pure-play businesses benefit from having non-complex cash flows, and revenues and they also tend to provide a specific product or service to a niche market of consumers. While pure-play businesses do benefit from niche markets and simplified operations and accounting, they do normally come with a higher degree of risk, and also don't usually do well in bear markets.
Because pure-play businesses rely on only one line of business the performance of their shares in the stock market is critically linked to the performance of the specific industry in which it operates. Pure-plays can also be large corporations, for example, Starbucks is a pure-play corporation in coffee.
E-commerce companies represent a large portion of pure-play businesses. Many seek to sell only one type of product to consumers via the internet. Meaning if there is a loss of interest in the product or buying that type of product in the digital marketplace, the e-commerce company can be severely negatively affected.
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